We are a User Experience & Digital Consulting Agency

We create exceptional digital user experiences that solve business problems and make people’s lives easier.

WORK: Three months, 15 people, over 2000 pages, +20% traffic

The story behind the new Renault.ro

10.000 excel lines and many documents filtered, dozens of sessions, nearly 300 tasks solved and a product that we are proud of: the new renault.ro.

WORK: Multi-brand website and customer engagement platform for Nestlé România

Traiestecugust.ro, a place for Nestlé Romania to engage with customers and share valuable content

Traiestecugust.ro is Nestlé România’s multi-brand platform with focus on high fidelity content and complex loyalty and profiling mechanisms.


Business, Design and Technology

We believe great experiences are created through branding, content, functionality and usability… and we work hard to make it happen.

WORK: Mit Global Entrepreneurship Bootcamp

A life-changing experience: Mit Global Entrepreneurship Bootcamp

At the beginning of 2016, when I became Managing Director in Grapefruit, I set off for evolution and doing things differently. I decided that we would only work with new technologies, focus on innovation and develop our own product.



Pink Fridays

Pink Friday happens once a month! It’s a time of sharing knowledge and having fun. Dreamcatchers, Bootstrap secrets, drawing lesson presentations… it can be anything!

Coming soon! ☺


(CLOSED)Office Assistant (Iasi Office)

by Anca-Nicoleta Teletin

Vei lucra alaturi de echipa noastra in biroul din Iasi....


User Research — 5 creative methods to use when looking for relevant insights

by Ion Turcanu

​As a designer, you might be thinking that research falls...