We are a User Experience & Digital Consulting Agency

We create exceptional digital user experiences that solve business problems and make people’s lives easier.

WORK: Mit Global Entrepreneurship Bootcamp

A life-changing experience: Mit Global Entrepreneurship Bootcamp

At the beginning of 2016, when I became Managing Director in Grapefruit, I set off for evolution and doing things differently. I decided that we would only work with new technologies, focus on innovation and develop our own product.

WORK: Redesigning Antibiotice.ro

Pharma website redesign for Antibiotice Romania

Back in 2005 we were the guys and gals behind Antibiotice’s rebranding, distinguishing itself with a modern and fresh look. Now after a decade since the rebranding, the companies got reunited, but this time for the 2015 website redesign.


Business, Design and Technology

We believe great experiences are created through branding, content, functionality and usability… and we work hard to make it happen.

WORK: The Noriel Pad interface

Designing a tablet interface for children

Noriel Pad is a children’s tablet with custom parental controls which was launched during last year’s winter Holidays (2015). So just imagine our joy when we heard that we’re going to design a digital product for kids and parents.



Pink Fridays

Pink Friday happens once a month! It’s a time of sharing knowledge and having fun. Dreamcatchers, Bootstrap secrets, drawing lesson presentations… it can be anything!

Coming soon! ☺


Content Editor Iasi | Position Open

by Anca-Nicoleta Teletin

Vei lucra în Iași, alături de o echipă complexă de...


Front-end framework for VR prototyping

by Alecsandru Grigoriu

Either we like it or not VR is upon us...