About

In Brief

We’re a Romanian digital product development agency. We build websites and apps that solve business problems and make people’s lives easier. And this is our story.

‘The future belongs to those who see possibilities before they become obvious.’ (John Sculley)

Our competitive advantage comes from a multidisciplinary and cross-channel approach which involves business consulting, design, marketing communications and technological aspects. We compare ourselves with the best (globally) and always aim higher.

Our team is made of multidisciplinary business units that act more as commando units (goal-oriented and agile) rather than divisions of an army (disciplined and hierarchical). We value fairness, passion, pragmatic thinking, team play and the desire to be the best. That’s why we do believe, as Michael Jordan once said, that ‘Talent wins games, but teamwork and intelligence wins championships.’

Illustration with all Grapefruit team members

We embrace the Agile and Lean Startup work philosophies in order to create value and meaning for our clients and for Grapefruit.

Business. Design. Technology

Our fundamental strategy is to blend business knowledge, design and technology in order to create exceptional customer experiences which will increase the performance of our client’s business. Great experiences are created through branding, content, functionality and usability.

Business

  • Digital audit & strategy;
  • Business model development;
  • Communications strategy & planning;
  • Business process modeling (e-commerce);
  • Project management & training.

Design

  • Wireframing and prototyping;
  • User interface concept & design for websites and mobile applications;
  • Content strategy & information architecture;
  • Concept development for digital campaigns;
  • Character design, motion & animation;
  • Digital campaign development.

Technology

  • Technical audit;
  • Functional & technical specifications;
  • Front-end & back-end development;
  • Testing;
  • System administration & hosting.

Meet Our Team

Get to know the current brains and power behind our successful stories. We are a young, mean, innovation-driven machine seeking design solutions to business problems.

Meet the Grapefruit Team

‘The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.’ (Guy Kawasaki)

Founded in 1999 by three ambitious medical school graduates—Marius Ursache, Laurian Gridinoc and Ștefan Liuțe—Grapefruit was a pioneer of branding & digital in Romania. Although today we focus on building digital products, we are still the most awarded Romanian agency, having received 23 international awards for branding and digital projects.

We are focusing on large clients, where our services bring visible ROI and try to maintain with them—successfully we may add as with some of them we’ve been working for more than 6 years—a long-term relationship.

We have 25 full-time employees in two offices (Bucharest & Iași) and a reliable network of external resources (including former employees)—business & marketing consultants, software engineers (front-end, back-end), copywriters, audio/video production, SEO & social media, legal/financial/administrative support.