Online platform for a complete car buying experience | Dacia | Automotive e-commerce

Automotive e-commerce platform for a complete car buying experience

As long-term partners with Dacia Renault, we were more than happy to build a digital bridge between the automotive company and their customers. The platform was a real challenge, due to the short time we had to work with, but we managed to deliver and surpass expectations.

04

An agile team effort

We launched this project after 2 months of work, including strategy, design and development. We split everything in 4 sprints, with a 10 man team. It was a mad dash to release a viable product in order to test the assumption that cars can be sold online at scale.

Migrating product research from offline to online

We created an automatic system “Car Ingestion Engine” that generates over 100+ personalised specifications and pictures for each car so the user has all the details needed to make a purchase.

01

Modular and custom built

We customised Magento, modifying design to fit Dacia’s branding and design, we integrated new payment providers to accommodate car reservations and we added the manufacturer’s internal invoicing processes and systems.

Real car model & color renders

We provided real renders for each model, customizing the car with the color choice of the buyer. We had to go through all product files from Dacia, we organized all the data so that with only a few clicks the whole product list would be populated with all the right details and images. 

02

What you choose is what you get

We reinforced the customer’s trust in the online buying experience by providing the Vehicle Identification Number, real car specifications and fast delivery.

03

Wheels start turning when you make your choice

When the consumer chooses a car, they can reserve it online by depositing a fee. Their prefered dealer is notified, the papers are prepared, client comes in, signs the documents, pays the rest of the sum and receives a car that is already on stock.

A platform that grows

As soon as we launched, we had to keep building new features, like Black Friday, Vouchers, RABLA integration and many others.

Outcomes

➕ 200 cars were reserved and sold in the first month.
➕ Because the platform we built for Dacia was so successful, Renault contracted us to build one for them, too.
➕ First car producer that launched this type of service in Romania and one of the first in Europe.

 

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  • Project duration: 2 months and ongoing maintenance