The number of impressions is highly important in a brand awareness campaign, because it measures the number of times the messages reached the visitor’s eye.
Over the two phases of the campaign, the number of daily views for the main message was over 800.000, for an average of over 400.000 viewers.
On Facebook, the number of users who interacted with the campaign messages exceeded 200.000. At the end of the campaign, the Facebook page had 6000 more fans.
But perhaps, our greatest reward was the hundreds of posts on Facebook and Instagram, of the people who read the messages on the cups and had a better day from there on. The photos depicted themselves with the campaign coffee cups and were accompanied by the #ganduribune hashtag.