Renault.ro website was changed last year. On the technical side we have adopted a new CMS (Content Management System), the design was changed completely, the site was restructured and redesigned. Thus, in just three and half months we have a new site. It is responsive and mobile friendly, features a new site structure and new content. It was a sprint that brought us a 20% traffic increase after the first three months.
The renault.ro new site was built on a platform managed from London and Paris. It is based on a complex template, which will also serve as structure for another 320 websites in the automotive industry.
In everything we have done we were guided by brand values (vibrant, human, engaging and innovative).