At this stage, we familiarized with all the Nestlé brands, with the brands’ needs and restrictions and with the brand managers’ priorities.
But the most important part of this workshop was the information sharing. In this stage we structured the information, in our heads, according to brand manager’s organization: Infant, Beverages, Confectionery, Pet food (Purina), Culinary, Ice cream and Professional. This structure guided us in our adventure: content inventory and sitemap.
Shortly afterwards we received 12GB (or more) of documents (ppt, doc, psd) from 10+ Nestlé brand managers. And then we realized that the only solution to get out of this was a very strict organization.
So we did our first (out of many) spreadsheet: a 300-product index, the place where we could find all the Nestlé brands and products.