One of our favorite parts in any project is discovering our clients’ needs and objectives. With our client, the stepping stone was very well set from the beginning: let’s build a revolutionary long term loyalty platform that will act as a status enhancer.
This platform would be a personalized space where our users could directly interact with the brand, get in touch with other like-minded users and gain rewards. We would offer custom experience based on the user’s level of engagement: gain access to special events, designer products and exclusive offers.
In return, they would have to test new features, share their experience with our product, and refer new users. The more they interact with the platform, the more often they interact with our content, the more benefits they gain.
From a transactional point of view, the platform can attract and maintain users through witty gamification techniques. On the other hand, users become loyal customers and brand ambassadors through status driven symbols: personalized content based on the products they purchase, the customer journey to higher levels, unlocking access to more and more benefits.