Flow & Use cases
With the main requirements set, we now started thinking about the whole experience the user had to indulge: from start right to the finish and beyond. Why beyond? Well, we had to take into consideration important factors such as “how will the user return?” or “how are we going to match behavior between mobile and website account?”.
From this point on, the pencil was our best friend. We tried to avoid as much as possible the “let’s make a spreadsheet” curse, so we traced the flow and iterated in a quick’n’dirty fashion to get things moving. We had to be realists as time was on the essence.