Going to the cinema is a recreational task, done either alone, with your friends or your family. Watching movies strives positive emotions, being a relaxing moment. But what do you do when all of this starts with a frustration, like in the case of online booking of cinema tickets from Cinema’s City website?
Cinema City is the biggest cinema operator for Romania and is part of Cineworld Group. The merge between Cineworld and Cinema City created the second largest cinema business in Europe. According to Siteworthtraffic.com, Cinema City’s website has 4.726 Unique Daily Visitors and 1.724.990 Unique Yearly Visitors, but their digital experience has some major problems.