A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
The buyer persona helps you understand the goals, motivations, and behaviors of your potential customers.
The buyer persona helps you understand the goals, motivations, and behaviors of your potential customers.
Analyze your own documentation:
When we build persona we only use Google Documents, no other fancy tools even though we tried a few of them. We have our own template that looks similar to this:
So, meet your target audience, talk to them and keep them in mind all the time. Make your own persona and then make the features, content, UX, marketing strategy or Facebook ads. Persona should be the first building block of your product’s core. Keep that in mind.
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