Influencers became a “must” when creating a marketing plan, especially for B2C marketing. These influencers became role models for various groups of people targeted by your brand. People are watching their morning routine, night routine, vlogs, “this week’s favorites” and they’re even trying to copy that lifestyle. So, once your product is mentioned in an influencer’s video, there’s a big chance their viewers will also try your product, and even become your customers.