First, you have all the flexibility you need. When you have a good loyalty platform, it gives you the possibility to analyze, test, and optimize it regularly. You can change the rules, rewards, tiers, timing, distribution channels, anything that would cover your marketing needs. Moreover, creating your loyalty platform gives you the option to develop and innovate its scalable architecture, a big plus, honestly.
Second of all, you can see all of your insights in just one place. Improving customer retention means optimizing frequently and noticing what works and what doesn’t. Gathering all your data from your loyalty program will become time-consuming and hardly specific at some point. This is due to you having to research deeply into what your customers are buying with the points given, or if they are even using those points. You should try to find out what’s their opinion on the program, and what’s their overall experience with your business.
A loyalty platform offers you this overview in just one place, helping you get inside the mind of your customer. Surveys, for example, are a great tool to check the pulse on the experience the customer has with your brand. With a loyalty platform, you’re able to create, send and gather results from regular surveys, helping your business optimize, by clicking just one button.
Moreover, if you have a points program, with a loyalty platform you can notice where your customers’ points go if they are using their benefits. You can also see if this type of loyalty program works or if you need to change a few things to optimize it.
A third benefit is: with a loyalty platform you’re giving your customers a voice, thus increasing their satisfaction with your brand. Of course, there are plenty of ways to gather negative feedback from customers. Be it reviews, group posts (if your brand has a community group on Facebook for example), mentions on social media, and so on. But all these methods we’re presenting are manual and take a lot of time to centralize.
A loyalty platform can help you send your customers surveys regarding their experience with your brand and centralize the answers, so you can have a clear vision of what needs to be improved. You’re reading one review that mentions your website’s filtering options need to be updated, but it’s just one, so it isn’t enough to invest towards changing it. Well, a loyalty platform can easily gather most of your customers’ views on your filtering options, helping you evaluate how necessary it is to change it.
Moreover, you’re giving your customers a voice, a belief that they are part of your brand now and that you’re up to hear their suggestions. After all, customers aren’t looking just for products and services, they are looking for a sense of community, they want to be a part of a brand.
Last but not least, you can benefit from omnichannel distribution. The subject of having an omnichannel approach isn’t something to debate anymore, especially when it comes to loyalty platforms. The omnichannel approach to loyalty platforms consists of in-app messages, dedicated landing pages, ads (Google, Facebook), e-mails, chatbots, and the list continues.
Running your loyalty program manually will require a content editor to assure the consistency of your promotional messages. But distribution channels can also be easily integrated through a plugin or API. With that, you can set up the campaign and message on one platform, and it will be delivered everywhere at once.