A bit of determination and courage to send a direct email to the company you’re focused on might do the job better than browsing websites. That’s what Cătălina did, she got our contact details, stepped out of her comfort zone and showed us how determined she was in getting an internship at Grapefruit.
As we are passionate about our work, we’re trying to offer our interns the same mindset: to find something they love and stick to it until they’re the best. After she told us what her end-goals were with this internship, we first offered her the Business Model Generation book by Alexander Osterwalder and Yves Pigneur. She had to read it within a week and then we could start the actual internship after she gained a bit of knowledge about the field. Next Monday the book was read, and Cătălina started her internship in the Digital Strategy Department for the next 2 weeks. We focus on teaching our interns not only about the job itself but also things to be valued if they want to progress and learn constantly.
She took the Digital Workshop Certificate from Google, where she learned about SEO, SEM, customer journeys, value propositions, social-media and so on. In the first week of learning with Google, we assigned her to her first promotional campaign. We are focused on providing all the tools necessary and try to find time to explain and show our interns best practices, answer questions and be there whenever they need it. The digital field can be a bit confusing without a clear direction and rapid answers, so we are trying our best to provide the most supportive environment for learning and cultivating passion.
Besides the technical knowledge we’re providing, we’re also trying to set an example for interns. One-third of a full-time employee’s life is spent at work, so we’re trying to do our best to make it count. A calm environment where everyone communicates efficiently and works together towards the same goal, with the same amount of passion. We embrace creativity, answer questions and accept challenges, that’s what we want to teach future generations of employees.
To wrap it up, here’s Catalina’s piece of advice for anyone that wants an internship but isn’t quite sure:
Apply for a job
Work with us