Conference website and landing page case study: How to web

How we HowToWeb

  • Business
  • Design
  • Technology

How to Web, the most important event about innovation, technology and entrepreneurship in South Eastern Europe. This is the recommendation, this is the challenge. And what a challenge.

Elena, you take the lead:

We had to reinvent, we had to do something new because the conference is reinventing itself every year.  The challenge?!? It had to be done in real time: speakers, thematics, sponsors, the  dynamic behind the scene was reflected in the materials. Every day something new appeared.  The Agile way, was the only way we could handle this type of project as new functionalities were born, new ways to show the information had to be developed in order for the participants to have the overall view in a friendly way.

But let’s start from the beginning. Alecsandru share us your thoughts:

The first thing we had to decide was the main visual theme: “New Beginnings”. Together with the HTW team we tackled several topics such as birth, the phoenix bird, the larva-cocoon-butterfly cycle and after several iterations we finally decided upon The Big Bang. It felt just right.

Some of the concept proposals.
Some of the concept proposals.

Moving forward we created a visual identity to match the theme for both projects: HowToWeb Conference and Startup Spotlight. With these visuals in hand, we started sketching the teaser webpages. They allowed us to organize the information fast and efficient while on the same time moving forward with the design.

HowToWeb Visual Identity
HowToWeb Visual Identity
Startup Spotlight Visual Identity
Startup Spotlight Visual Identity

Next on the list was to create the design of the official websites. We applied and diverged the visual style on to  the required pages. The process went smooth and in no time the layouts were ready for development. We created the pages with the responsive version in mind so that we can save time. The responsiveness was applied directly in development phase.

Sketching the layouts from the start.
Sketching the layouts from the start.

This was only the beginning. For a large scale event like HowToWeb we needed to do more than design some pages. We had to cover even the promotional materials. Here, we got to involve all of our firm’s designers (interns included – Thanks Alex Pricop for helping out). Despite this, we had to make sure all the deliverables respected the visual tone we agreed upon. We had to avoid any defragmentation and deliver quality materials.

Schedule_How_to_Web_Conference_2014_-_2014-12-09_16.38.48
Speakers_How_to_Web_Conference_2014_-_2014-12-09_16.39.11
Partners_How_to_Web_Conference_2014_-_2014-12-09_16.39.31
Investors_How_to_Web_–_Startup_Spotlight_-_2014-12-09_16.41.26
Competition_How_to_Web_–_Startup_Spotlight_-_2014-12-09_16.41.54

To have a general view on the whole design of the project here is a quick view for list of materials:  online banners, attendee notebook, event schedule, intro slides, promotional posters, location signalistics, prizes, intro movie script and so on… the whole bundle.

A quick selection of the banner gallery.
A quick selection of the banner gallery.
The HTW Presswall
The HTW Presswall
The HTW Schedule - a real IA challenge
The HTW Schedule – a real IA challenge

From a technical point of view, Eddie coordinated our development team:

We used WordPress as a CMS (WordPress is easy to extend and customise to client’s specific needs, the client was already familiar working with WordPress ). The dev team was always communicating with the client. One of the biggest challenges was adapting quickly to content changes and being able to make fast updates to the site. The site was build to be responsive, to be used on every device.

Early preview of the responsive view
Early preview of the responsive view

Now back to Elena:

We passed through different states: from excitement to tension, from learning new things and wanting it to be shown on the materials, to trying to put a stop on the information but in the end, it was all worth it.

As we said: It was a challenge and WE ACED IT!

 

And from us all:

Last, but not least we would like to thank the How To Web team for their determination and support during the whole event preparations. Both the teams (and their visions) got aligned and managed to work in sync. Cheers to us all!

 

If you like our work and have an interesting web project send us a message and let’s get in touch.

  • Project duration: 4 months