Marina Topcian

Digital Strategist

So emphatic that all buyer-personas walk her home after work. They live together, they eat together, they go shopping together until the best strategy and tactics are ready to face the client’s satisfaction and his urgent needs.

Marina is a Digital Strategist at Grapefruit.
She loves to write and build strategies for the “weirdos” (huge fan of Seth Godin and his Purple Cow) and she describes creativity as something someone’s capable of doing when that someone can bring two different things in the same context and be amazed at how they totally make sense together.

Fascinated by branding, creative writing, and the genuine mind of every person and customer, she has a degree from the Faculty of Philosophy, Communication and PR section, and a master’s degree in Advertising and PR. She used to do content marketing for tech startups, PR for lovely projects, and create strategies for new born brands.

Huge fan of Woodstock festival, Cuban music (thank God for Buena Vista Social Club), Spanish and French old songs, jazz and blues singers, and we’re going to stop here because it may take a while, Marina accepted the fact that she was born in the wrong generation.
She has a pick-up and she collects vinyl records.
Birthday: 11 December. Wink-wink!

She’s crazy about meeting new people on the road. That’s why hitchhiking from Bologna to Paris for 18 days has been the most amazing thing she’s ever done. Sleeping in tents? Not a problem. Sleeping in a bed after almost 3 weeks of sleeping in tents? A real big one.