Grapefruit News http://www.grapefruit.ro/news/en/ Grapefruit news feed en-us November 8th 2011 Grapefruit Signs the Rebranding of the Azuga Beer http://www.grapefruit.ro/news/press_releases/2011-11-08/en November 8th 2011 Grapefruit developed this project after winning a pitch organized by brand owner—Ursus Breweries. The concept was based on a strategy the agency developed after carrying out a qualitative research in four regions of the country. Grapefruit and Hello Communication promoted the merger between E.ON Gas Romania and E.ON Moldova Supply http://www.grapefruit.ro/news/press_releases/2011-10-26/en October 26th 2011 BUCHAREST, October 26th—The gas and electricity providers of the E.ON Group in Romania have merged this year. The promotion of the newly formed entity, E.ON Energy Romania, was realised by branding and digital agency Grapefruit together with advertising agency Hello Communication. Labormed's Rebranding Becomes Romania's Most Awarded http://www.grapefruit.ro/news/press_releases/2011-10-03/en October 3rd 2011 On Thursday, September 29, 2011, at the 5th edition of Pentawards, Labormed's rebranding by Grapefruit received a Silver Pentaward for the company's new prescription drugs packaging line. The prestigious competition thus placed Labormed’s packaging design among the world's best, and raised the number of international awards received by this project to four. Grapefruit Has a New Managing Director http://www.grapefruit.ro/news/press_releases/2011-09-05/en September 5th 2011 With 12 years’ experience in marketing and digital in some of the most demanding industries - telecom, retail, banking, and media & advertising, Ana-Maria Bogdan will lead the agency from its Bucharest office. 500 Weeks of Brand News & Opinions http://www.grapefruit.ro/news/press_releases/2011-07-20/en July 20th 2011 The Weekly Wire (TWW), the weekly digest of news, opinions and case studies about branding published by branding agency Grapefruit, will reach its 500th edition on Monday, July 25th, 2011. Double Gold for Grapefruit at Transform Awards 2011 http://www.grapefruit.ro/news/press_releases/2011-04-11/en April 11th 2011 Romanian branding and digital agency Grapefruit received two Gold awards at Europe’s only celebration of rebranding, repositioning and brand transformation – Transform Awards 2011. The two prizes were awarded for the best overall visual identity and for the best integration of brand and business strategy in rebranding Labormed. Grapefruit Among Top 25 Global Rebranding Projects with Labormed http://www.grapefruit.ro/news/press_releases/2011-02-24/en February 24th 2011 The rebranding project for Labormed, developed and implemented by Grapefruit, won a Distinction Award in the international competition ReBrand 100, the first and most established global competition that rewards the most effective brand transformations. Grapefruit creates the MyWay brand of portables http://www.grapefruit.ro/news/press_releases/2011-02-17/en February 17th 2011 With a friendlier and more expressive identity, MyWay replaces the former portable brand eXpertBook and is meant to support Maguay’s intention to expand in the home user segment after it has built a great reputation in the professional user segment. Grapefruit Expands Its Digital Team http://www.grapefruit.ro/news/press_releases/2011-01-26/en January 26th 2011 Grapefruit, the branding and digital agency, expands its interactive project team by seven new members to meet growing demand for digital services. Four senior developers, two designers and one project manager will join the existing team. Above-Market Growth Rate for Rebranded Alevia http://www.grapefruit.ro/clients/alevia/strategy/en October 14th 2010 Regional tea and food supplements manufacturer Florilex Pharmamit reached nation-wide distribution by the end of 2007, thus facing increased competition from top market players. Seeking to increase market penetration, Alevia turned to Grapefruit to create a stronger product brand.