Grapefruit News http://www.grapefruit.ro/news/en/ Grapefruit news feed en-us April 30th 2010 Labormed Rebranding, a Process Signed by Grapefruit http://www.grapefruit.ro/clients/labormed/strategy/en April 30th 2010 Labormed is one of the top players in the Romanian pharmaceutical market, having Advent International as the main shareholder. In 2009, Labormed took over the Ozone Laboratories OTC portfolio, and also a few key Plantextrakt brands, as part of its regional expansion strategy in the regional Pharma market (generics, OTCs and food supplements). Focus and clarity in NNDKP’s corporate brand http://www.grapefruit.ro/clients/nndkp/strategy/en April 26th 2010 NNDKP is a full service law firm with offices in Bucharest, Timișoara, Brașov and Craiova. As the firm evolved towards a more corporate culture during its twenty-year existence, it realized it needed to manage more effectively its corporate brand in relation to different audiences. Grapefruit and Arcsett Create New Concept for UPC Romania Stores http://www.grapefruit.ro/news/press_releases/2010-02-03/en February 3rd 2010 Bucharest, February 3, 2010— Grapefruit and Arcsett jointly created the new concept for the entire store network of UPC Romania. The new concept was firstly implemented in a pilot project for one store, opened on January 27, 2010, on Mihai Bravu Street in Bucharest, close to the Bucur Obor commercial area. Marius Ursache receives Brand Leadership Award in India http://www.grapefruit.ro/news/press_releases/2009-11-10/en November 10th 2009 Iaşi, November 10, 2009—Marius Ursache, co-founder and Chief Creative Officer of Romanian branding agency Grapefruit, received a Brand Leadership Award at this year’s edition of the Global Awards for Brand Leadership, during the World Brand Congress in Mumbai, India. Two Silver Pentawards for Packaging Designs Created by Grapefruit http://www.grapefruit.ro/news/press_releases/2009-10-05/en October 5th 2009 Urban adventure with a touch of augmented reality http://www.grapefruit.ro/clients/dacia_sandero_stepway/interactive/en August 12th 2009 Dacia, the most popular and trusted Romanian online brand (according to a Gemius/Evensys study), has expanded its model range in 2009 with the new Sandero Stepway, a modern and accessible crossover vehicle. Grapefruit Wins Award for Rebranding Afrodita http://www.grapefruit.ro/news/press_releases/2009-03-04/en March 4th 2009 Bucharest, March 4, 2009—Grapefruit wins Notable Award at this year’s edition of ReBrand 100® Global Awards for designing the packaging of Afrodita (Vinexport). Grapefruit Wins Bronze Medal at Pentawards, the International Competition for Packaging Design http://www.grapefruit.ro/news/press_releases/2008-11-03/en November 3rd 2008 Bucharest, November 3, 2008—Grapefruit was awarded the Bronze Pentaward at the competition’s 2008 edition for the packaging design of Vinexport’s bag-in-box wine range. The Pentawards jury comprised international experts in packaging design from either agency or client side, such as Danone. Fresh Prigat by Grapefruit http://www.grapefruit.ro/clients/prigat/packaging/en July 22th 2008 Prigat is one of the most popular non-carbonated soft drinks in Romania. Given the dynamics of the Romanian soft drink market, Prigat wished to align its package design with the premium positioning of the brand. The ensuing rebranding process was meant to refresh the brand’s visual identity-together with designing a new packaging for its product range. Köber Zertifikat. A Grapefruit Guarantee. http://www.grapefruit.ro/clients/kober/packaging/en March 26th 2008 Given the important market increase for water-based paints, Köber decided to strengthen its position as market leader by launching a new product within its Professional range.