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Grapefruit and Hello Communication promoted the merger between E.ON Gas Romania and E.ON Moldova Supply
Realised by Grapefruit together with Hello Communication for E.ON Energy Romania, the integrated communication campaign “Energy to dream” becomes one of the best-rated campaigns ever realised for the E.ON group worldwide, according to representatives of the company in Romania.
BUCHAREST, October 26th—The gas and electricity providers of the E.ON Group in Romania have merged this year. The promotion of the newly formed entity, E.ON Energy Romania, was realised by branding and digital agency Grapefruit together with advertising agency Hello Communication.
Built around the concept “Energy to dream,” the media campaign (developed for TV, radio, print and online) highlights the benefits the merger generates for E.ON’s customers, both domestic and corporate: better customer relationship, more efficient solutions, services with added value and consultancy in the field of energy.
Before its launch, the campaign was tested by E.ON on a sample of consumers and the score obtained was close to maximum, positioning “Energy to dream” in top 25 best-rated E.ON campaigns worldwide.
“By coordinating an integrated communication campaign, we proved we can support our clients not only through strategic brand management, but also through brand communications,” says Radu Țoncu, our business development and client service director. “Grapefruit has created and coordinated brand communication campaigns since 2008, either independently or in collaboration with various agencies. We choose our partners carefully, one of the proofs being the successful collaboration with Hello Communication.”
The Grapefruit project team consisted of: Radu Țoncu (Business Development and Client Service Director), Octavian Tănase (Digital Experience Consultant), Alexandru Cahniță (Designer), Dragoș Stratulat (Flash Developer).
The Hello Communication team comprised: Cristina Diaconescu (Creative Director), Simona Lazar (Copywriter), Gabriel Avram (Art Director), Marilena Istratescu (Client Service Director), Ioana Brebu (Senior Account Executive).
The Carter Films team was in charge of the production: Alexandru Maftei (Director), Răzvan Sabie (Producer)
Photography: Alexandru Gâlmeanu
Post-production: Red Carpet Studio
Grapefruit is the most internationally awarded Romanian branding and digital agency, that has developed and transformed some of the strongest brands in Romania in the past 11 years, such as Antibiotice, Alevia, Labormed, Mercury 360, Prigat, Transavia, Kober Zertificat, NNDKP. In the digital domain, Grapefruit has increased the performance of brands such as Dacia, Renault, ING Bank, OTP Bank, Pfizer, Abbott Laboratories, Kanal D, or Connex. With offices in Bucharest and Iași, Grapefruit has a portfolio of over 500 projects and 200 clients in 13 countries and on 4 continents. Grapefruit brings a new perspective on branding in Romania—brand as interface: an instrument that facilitates and optimizes the value exchange between brand owners and their audiences, through all means of manifestation of a brand, tangible or intangible, in the digital or analogical domain.
Hello Communication is an independent communication agency, created in 2010. Their client portfolio includes Dr. Oetker Romania, Dorna Lactate, Nestle Romania, GlaxoSmithKline, Heidi Chocolat, Beiersdorf, Piraeus Bank, Horologivm Salon d’Horlogerie.
The E.ON Group in Romania activates on the local energy market, supplying and distributing natural gas and electric energy to 2.9 million clients. E.ON’s activity range involves approx. 6.500 employers and covers 20 counties in the Northern part of the country. The umbrella company, E.ON Romania, owns 51% shares in each of the companies—E.ON Energy Romania, E.ON Gas Distribution and E.ON Moldova Distribution, as well as 100% shares in E.ON Renewable Romania. The main objectives of E.ON in Romania regard ensuring a secure supply of natural gas and electricity, as well as services of high standards in terms of both quality and security for its clients.
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