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Labormed's Rebranding Becomes Romania's Most Awarded
On Thursday, September 29, 2011, at the 5th edition of Pentawards, Labormed's rebranding by Grapefruit received a Silver Pentaward for the company's new prescription drugs packaging line. The prestigious competition thus placed Labormed’s packaging design among the world's best, and raised the number of international awards received by this project to four.
Labormed thus becomes the country's most awarded rebranding project. Previously, three other awards recognized its business value. Rebrand 100 (USA) acknowledged the efficacy of the rebranding through a Distinction award, while Transform Awards (UK) designated Labormed the top European rebranding (Gold award) in terms both of strategy and overall visual identity. The packaging design will also feature in a special Taschen catalogue.
But awards and creativity in branding are irrelevant if they do not generate business value. Romania's most awarded rebranding process belongs to a company whose turnover has almost trebled over the last three years. Stephen R. Stead, Chairman & CEO Labormed, said:
“I and the team at Labormed would like to thank all at Grapefruit for the magnificent work they did to help us in our rebranding process. The new image and identity work has helped us enormously to position us in front of our customers and subsequently grow the business by almost 3 times in the last 3 years. Grapefruit are a great bunch of people to work with and I am very pleased that we chose to work with them in such a fruitful collaboration!”
Grapefruit is the most awarded branding agency in Romania, with a portfolio of over 20 international distinctions. The agency’s associates—Marius Ursache and Ștefan Liuțe—are frequently invited as panel members at international competitions in the field.
About Grapefruit
Grapefruit is the Romanian agency that has developed and transformed some of the strongest brands in Romania in the past 11 years, such as Antibiotice, Alevia, Labormed, Mercury 360, Prigat, Transavia, Kober Zertificat, STAS, NNDKP, MyWay, Integrine or Velfina. In the digital domain, Grapefruit has increased the performance of brands such as Dacia, Renault, ING Bank, OTP Bank, Pfizer, Abbott Labortories, Kanal D, Vodafone or Connex.
With offices in Bucharest and Iași, Grapefruit has a portfolio of over 500 projects and 200 clients in 13 countries and 4 continents. Grapefruit is the most awarded Romanian branding agency at an international level, with over 20 awards, and is the largest local exporter of branding services, with 37 clients abroad.
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