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500 Weeks of Brand News & Opinions
FOR IMMEDIATE RELEASE
CONTACT
Ştefan Liuţe
Strategy Director
Tel/Fax: +40 (332) 403435, 403433
E-mail:
The Weekly Wire (TWW), the weekly digest of news, opinions and case studies about branding published by branding agency Grapefruit, will reach its 500th edition on Monday, July 25th, 2011.
Issued continuously since 2001, TWW is read by over 1,300 marketing and communication professionals from all over the world, from agencies, clients and academia. They come from countries as diverse as the US, Mexico, Brazil, Argentina, Canada, Australia, China, India, Ghana, Russia and most of the European countries.
The success of TWW, which was never advertised in any way, is explained by some of its readers:
"The Weekly Wire understands my needs for swift, insightful brand news. In a world filled with too much information, Weekly Wire is my brand curator of choice. The simplicity and structure of the information makes it a valuable tool for global brand builders."
Alina Wheeler - author of "Designing Brand Identity" and co-author of "Brand Atlas"
"The Weekly Wire exposes me to interesting things I wouldn’t otherwise manage to find by myself."
Ada Roseti - Channel Director South-Eastern Europe, Discovery Networks
"I've been reading The Weekly Wire on and off since it was created by Grapefruit nearly 10 years ago. It's one of the few digests of international branding news put together by people who actually understand branding. I've seen it grow from covering a narrow range of brand-related topics - the original issues had more of a design emphasis - to one which takes in to account the wider implications of branding. I'm looking forward to the next 500."
Jack Yan - CEO, Jack Yan & Associates, Publisher, Lucire, and Director, the Medinge Group
Ștefan Liuțe, senior editor of TWW and strategy director at Grapefruit says about the digest, "It is relevant, reliable, eclectic, time-saving and always free of charge and advertisements. Moreover, it is easily accessible since it arrives weekly in our readers’ Inbox, and it is also available on Grapefruit’s Facebook page."
Being a TWW reader starts with either subscribing on http://eepurl.com/esV36 to the e-mail digest (recommended), or by following Grapefruit on Facebook at http://www.facebook.com/grapefruit.ro.
Through TWW, Grapefruit encourages the constant exploration and understanding of design, communication and strategy as brand-building tools. Its value lies not only in sharing the news, opinions and case studies with hundreds of interested people, but also in the dialogue and collaboration this digest and Wireality, the twinned discussion list, have initiated over the last decade among professionals from various countries.
Grapefruit is celebrating the 500th edition of TWW with its readers via a Facebook contest. "To further grow TWW, we are running a contest – the reader who recommends us the best online sources for the digest (where best equals the most relevant & previously not featured in TWW) will be awarded a one-year subscription to a top notch publication", says Adriana Todoran, assistant editor of TWW and the organizer of the contest.
Grapefruit has developed some of the strongest brands in Romania in the past 11 years, and it is the largest local exporter of branding services. With offices in Bucharest and Iași, Grapefruit has a portfolio of over 200 clients in 13 countries and 4 continents. The agency has worked for brands such as Antibiotice, Banca Transilvania, Dacia, E.ON, Heidi, ING, Labormed, Lafarge, NNDKP, OTP Bank, Pepsi Americas, Petrom, Renault, Ţuca Zbârcea și Asociații, UPC, and Walmark.
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