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Double Gold for Grapefruit at Transform Awards 2011
FOR IMMEDIATE RELEASE
CONTACT
Ştefan Liuţe
Strategy Director
Tel/Fax: +40 (332) 403435, 403433
E-mail:
Romanian branding and digital agency Grapefruit received two Gold awards at Europe’s only celebration of rebranding, repositioning and brand transformation – Transform Awards 2011. The two prizes were awarded for the best overall visual identity and for the best integration of brand and business strategy in rebranding Labormed.
Thus, Grapefruit bested projects from renowned global agencies such as Interbrand (Hays), Prophet (Zurich Financial Services), The Workroom (Balfour Beatty WorkPlace), Heavenly Group (Imaqliq) and SomeOne (Royal Opera House), which were nominated in the two categories.
The rebranding project for Labormed has received 3 international awards so far.
“We succeeded in becoming the most awarded non-Anglo-Saxon agency at a festival that gathered the professional elite from the UK and the USA – the most competitive markets in the field. Scoring above some of the big global agencies proves that Romania is not at the edge of Europe when it comes to branding expertise”, says Ștefan Liuțe, Grapefruit’s Strategy Director.
“So far, the Labormed project was awarded for efficacy, strategy and design – the essential ingredients for a successful project. But in branding the saying it takes two to tango is very relevant – the success of a project depends on the client just as much as it depends on the agency. That is why we thank Labormed, our client, for choosing and keeping us as a partner since 2009. We would love to see more companies in Romania that understand the value of a strong brand, because only through strong local brands can we strive in pushing forward the local economy and our country brand. It is not enough to have a few branding experts in Romania, if the local organizations do not have the courage and the wisdom to embrace such projects, and to further on maximize their value”, added Ștefan Liuțe. „We hope that this kind of successes give them more confidence”.
Grapefruit has a portfolio of over 20 international awards and is the most internationally-awarded Romanian branding agency. Also, Grapefruit is the Romanian branding agency with the greatest pharma portfolio, having worked with brands such as Abbott Laboratories, Eli Lilly, Gedeon-Richter, HTP Medical, Labormed, Pfizer, Terapia-Ranbaxy, Velfina or Walmark.
Grapefruit has developed some of the strongest brands in Romania in the past 11 years, and it is the largest local exporter of branding services. With offices in Bucharest and Iași, Grapefruit has a portfolio of over 200 clients in 13 countries and 4 continents. In Romania, the agency has worked for brands such as Antibiotice, Banca Transilvania, Dacia, E.ON, Heidi, ING, Labormed, Lafarge, NNDKP, OTP Bank, Pepsi Americas, Petrom, Renault, Ţuca Zbârcea și Asociații, UPC, Walmark etc.
The complete list of winners at Transform Awards 2011 is available here.
The project team
Strategy: Ștefan Liuțe, Simona Turea, Ionela Nicolau
Creative Director: Marius Ursache
Design: Liviu Maxim, Cristina Poncu
Project Management: Georgiana Matei
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