Grapefruit - Rebranding at 360 Degrees
FOR IMMEDIATE RELEASE
CONTACT
Ştefan Liuţe
Strategy Director
Tel/Fax: +40 (332) 403435, 403433
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Bucharest, May 15, 2007- Grapefruit helped re-brand Mercury Promotions, the largest independent advertising agency in Romania who has now changed into Mercury360.
The rebranding process aimed at repositioning and reorganizing Mercury Promotions to further increase its competitiveness on the domestic market and support strong, consistent growth in the medium and long term. To better convey the agency’s change in name, personality and vision, Grapefruit helped create the new brand concept for Mercury360, defined the brand strategy and implemented it in its new visual identity.
Grapefruit effectively addressed the client’s wish to design a new identity that would communicate Mercury360 is a result-oriented partner who offers integrated marketing and communication services. Accordingly, Mercury360 transcends the status of a regular advertising agency and becomes an extension of the client’s marketing department, able to understand and jointly work alongside the client team.
Mercury360 New Business Director Radu Ţoncu, who managed the rebranding process, stated: “The decision to work with Grapefruit came naturally, following excellent results in all the projects we have been developing together over the last six years. As always, working with Grapefruit has been efficient, creative, fun, professional, fair and very enthusiastic. I feel there is hardly anything new to say about them. They have always been and will remain among the best branding consultants.”
The largest independent agency in Romania, Mercury360 (www.mercury360.ro) is an integrated marketing and communication consultancy. Established in 1993 and launched as Mercury Promotions in 1998, Mercury360 is currently among the top ten agencies in Romania, having a vast experience in integrated and specialized communication projects. Over its 13 years of activity, the agency has undergone a constant process of development. In 2006 the agency reached a number of 140 employees, an incremental service portfolio and a turnover of over 12 million Euro. At present, Mercury360 is working in close partnership with clients such as Coca-Cola, Metro, Nestle, Ursus Breweries, Reinert, Romtelecom, and Western Union.
Grapefruit (www.grapefruit.ro) is a Romanian branding consultancy, with offices in Iasi and Bucharest. The Grapefruit portfolio includes more than 100 clients in 13 countries on 4 continents, among which: Abbott Laboratories, Antibiotice, Dacia, Vodafone, HP Romania, Gândul, Eli Lilly, OTP Bank, British Council, International Corporate and Brand Identity Centre (Great Britain) and DDB San Francisco (USA). Grapefruit was the most widely nominated and awarded agency at this year’s edition of Identity: Best of the Best, the international competition for logo and corporate identity design, organized by Moscow’s Identity magazine.
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