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Of Branding at BrandCamp
FOR IMMEDIATE RELEASE
CONTACT
Ştefan Liuţe
Strategy Director
Tel/Fax: +40 (332) 403435, 403433
E-mail:
Bucharest, October 30, 2006 — On November 22–23, 2006, at Bucharest’s JW Marriott Grand Hotel, Grapefruit and Evensys will organize the first edition of BrandCamp (www.brandcamp.ro), an event that offers conferences and workshops on branding, held by several foreign and Romanian experts in the field.
Focus on the Branding Process is the theme of the first edition of BrandCamp, which gathers several consultants and creatives from some of the best-known branding agencies (Landor, Minale Tattersfield, Karakter), freelance consultants (Tony Spaeth), acknowledged authors (Alina Wheeler), academic researchers (Konstantinos Tsakonas) and typography experts (Linotype).
BrandCamp is conceived as an event that features no superstars, but rather real-life professionals able to offer a pragmatic view on the branding process by giving hands-on answers to questions about the corresponding practice and results. All the participants will be able to attend the conferences which will take up the entire first day of the event, November 22. Attendance to the four simultaneous workshops from the second day, November 23, will be restricted to the number of available places.
“Recently, people in Romania have been speaking quite a lot about branding, a discipline that many see as representing just a new logo and a business card. We wish to change this view on branding, by offering a holistic approach to the entire process, with all its stages of research, strategy, creation, brand implementation and management”, says Marius Ursache, Chief Creative Officer Grapefruit.
“Romania’s accession to the EU is not just a political and social process, but rather a commercial one as well, and subsequently branding, will play a very important part in corporate life here starting with 2007. Faced with even tougher competition, Romanian brands and companies will have to adjust their strategy and marketing campaigns and make the most of branding, lest they should be swallowed up by European competitors. BrandCamp will give a real lesson on world-class branding, with the support of several experts enjoying significant experience in the field”, states Dana Dumitrescu, Managing Partner Evensys.
Grapefruit (www.grapefruit.ro) is a Romanian consultancy and creative shop for branding, with offices in Iasi and Bucharest. Its portfolio roster includes over 100 customers from 13 countries on 4 continents, such as: Abbott Laboratories, Antibiotice, Dacia, Vodafone, HP Romania, Gândul, Eli Lilly, OTP Bank, British Council, the International Corporate and Brand Identity Centre (Great Britain) and DDB San Francisco (USA).
Evensys is an agency dedicated to planning business events and corporate meetings. Evensys offers consultancy on the organization of business related events (conferences, forums, trade-shows, workshops, networking sessions) or corporate events (press conferences, round tables ets) and on the implementation of the proposed solutions. The agency further provides creation and content services. The company portfolio already holds two significant marketing and communciation events—Marketing 360 and Marketing Innovation Forum.
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