Facebook
Twitter
“I find myself” in the new online ReductoStart campaign
FOR IMMEDIATE RELEASE
CONTACT
Ştefan Liuţe
Strategy Director
Tel/Fax: +40 (332) 403435, 403433
E-mail:
Iaşi, March 9, 2006 – Abbott Laboratories’ ReductoStart program, regarding overweight, is being re-launched under the slogan “I find myself”, and features a new online presence created by Grapefruit.
ReductoStart is the first nation-wide educational program to supply all the information needed for evaluating the causes and the effects of overweight. It also provides solutions for the correct prevention and treatment of this health problem. The new ReductoStart website advocates a controlled weight loss solution, which is based on medical examination and is thus opposed to the common methods.
www.reductostart.ro approaches the problem of excess weight in a rational and comprehensive manner, offering the necessary explanations for a weight loss program, a set of practical tools, complete information about diets, exercise and other weight loss methods, lists of the medical practices involved in the program and a public forum for discussions.
The solution Grapefruit offered for revitalizing the online communication is a perfect response to the main challenge of this project - the complexity of the target audience: people interested in losing weight, endocrinologists and nutritionists, family doctors, pharmacists, fitness trainers and beauty center professionals. “We have created a complete and accessible website that stands out in the crowded area of online information sources in this field”, says Marius Ursache, Chief Creative Officer at Grapefruit.
The website offers both the decision base and the resources needed for the immediate and comfortable application of the chosen solution. “Through its relevance, utility and content credibility, the new www.reductostart.ro is one of the most reliable online sources of information in the field”, thinks Ovidiu Popescu, Country Manager for Abbott Laboratories.
“The strategy Grapefruit suggested was aimed at increasing ReductoStart’s popularity among the people with weight problems and at determining them to seek professional help”, Marius Ursache added.
Grapefruit (www.grapefruit.ro) is a branding and interactive design consultancy with offices in Iaşi and Bucharest, Romania. Grapefruit has worked for over 100 companies and corporations in 13 countries on 4 continents. Its client rooster includes Dacia (groupe Renault), Connex-Vodafone, HP România, Gândul, Eli Lilly, Antibiotice, OTP Bank, The British Council, The International Corporate and Brand Identity Centre (UK) and DDB San Francisco (USA).
Abbott Laboratories (www.abbott.com) is a multinational company that designs, researches, develops, manufactures and distributes medical and pharmaceutical products, including nutritional products, diagnosis products and medical equipment. The company has over 60,000 employees all over the world and distributes its products in more than 130 countries.
###
- Download the press release as
- Adobe Acrobat (pdf)
- Microsoft Word (doc)
- Syndicate latest news and press releases as
- RSS 1.0 (rdf)