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Grapefruit Design becomes Grapefruit
FOR IMMEDIATE RELEASE
CONTACT
Ştefan Liuţe
Strategy Director
Tel/Fax: +40 (332) 403435, 403433
E-mail:
Iaşi, November 15, 2004 - Grapefruit Design, a Romanian branding and interactive media consultancy, today introduced a new corporate identity following a rebranding process initiated earlier in 2004. The new name of the agency, Grapefruit, launches together with a new visual identity and a new web site, www.grapefruit.ro.
The event is set to mark the agency’s five years of activity, and reflect an evolutionary process that turned a small creative partnership into a branding and interactive media consultancy with over 100 clients in 13 countries on four continents. Grapefruit’s new slogan-“Brand matters”-conveys the agency’s complete belief in the relevance of brands for people and organizations everywhere.
Excellence, innovation and pioneership remain the core values of Grapefruit. “Back in 1999 we were the first agency to talk about identity in a part of the world where all the other agencies were only talking logos. We were the first to talk about naming when almost everyone else in the country didn’t discriminate it from copywriting”, remembers Ştefan Liuţe, Strategy Director and cofounder Grapefruit.
Grapefruit (www.grapefruit.ro) is a branding and interactive media consultancy based in Iaşi, România. Its client roster includes companies like Connex, HP, Eli Lilly, DDB San Francisco, and the International Corporate and Brand Identity Centre.
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