Ideas

We Think,
We Write

On various business, design and technology topics. And you don't have to agree with us.

    • Grapefruit and the digital future of Santa Claus | Grapefruit

      This Christmas we give you an exclusive interview with the UX agency that could revolutionize Santa’s business! An article by journalist Carol FrostByte

      • Design
      Front-end framework for VR prototyping

      Either we like it or not VR is upon us and it’s here to stay. Although its best uses can be currently found in gaming with potential towards education and health (of course not to forget the porn industry), we cannot overlook the fact that we should start to prototype in VR. It’s a new medium where we can deliver new experiences for users and solve problems in a more immersive fashion.

      • Beaver Fivăr Game

        This is the point-of-view story of four gamers who created a game in 24 hours, at the AmberJam gameathon—East European Comic Con May 2016.

        • Business
        The Grapefruit recruitment process

        Recruitment is one of the most complex processes in a company and we are treating it very seriously.

        • Technology
        #digitalthoughts — Mobile & Outdoor | Yin & Yang

        Mobile technology and the outdoors are often viewed as opposites, when in fact they are complementary. This is what can make the difference between a good campaign and a great one.

        • Business
        • Technology
        #digitalthoughts — Explore your digital underdogs

        Today a lot of digital strategies include Social Media, SEM, Email Automation, a nice website and a decent app. These channels have passed the test of time and ROI.

        • Santa's cutting edge empire

          In the beginning it was easy for Santa Claus to deliver his presents. He had a list of naughty kids, good kids, presents and the address for each child.

          • Design
          • Technology
          G" and Flinto for Mac

          Testing new apps and trying different things, not only office related, is a tradition for every Grapefruit team member. In order to keep this tradition alive, we designed a simple app and used Flinto to prototype the idea. Below you can see our full process.

          • Design
          • Technology
          A Grapefruiteer’s guide to online and offline travel apps

          You can see the summer holiday all around you…

          • Design
          • Technology
          Redefining our design internship

          We reignited our internship opportunity and tried something different. Find out how we made the mini game and discover the results.

          • Business
          Business Benefits of Digital User Experience

          In this digital age, user experience is no longer an option but a must.

          • Design
          From brief, to flow, to sketch and beyond

          In March we were invited to attend and speak at Cluj Innovation Days. We talked once again about the whole Telekom experience that we unveiled at WIAD. But that was not all. After the event we got to organize a full UX workshop for the Tech Academy initiative at ClujHub.

          • Business
          • Technology
          Writing for mobile devices.

          Writing for mobile devices. Three important aspects to take into consideration and some tips on the side.

          • Design
          Designing "Killer" Mobile Apps: a prototype story

          On October 31 – November 1st, me and Ciprian presented and mentored at Design Jam 2014: Autumn edition – a design hackathon held at the Faculty of Computer Science from Iași.

          • Business
          Our Big Bang Theory.

          Today we celebrate 15 years from our Big Bang. Grapefruit is that group of more than 100 crazy ones that worked and grew here.

          • Business
          Enterprise application that your employees will not hate. A how to story.

          The time has come. Rushy Worky, VP at a very important fictional company, decides that his company needs a custom enterprise application.

          • Design
          Building our newsletter

          It’s been a while since our monthly newsletter didn’t appear in your inbox. This is why we started to think about this issue. Changing our company’s main strategic direction (from Brand to Digital) was a challenge. After figuring out the whole digital aspect of our business we decided to bring the newsletter back to life. Below you can read the whole story from ideas to the final result.

          • Business
          What is Responsive design and how does it help your business ?

          When we discuss with our clients about web design an inevitable questions appears in the conversation: What is responsive design?

          • Business
          World IA Day 2014, Bucharest

          Let’s talk about information architecture and digital content on February 15, 2014

          • Design
          Design Patterns

          Solutions, Aesthetics and Common Sense.

          Design patterns represent solutions to problems we meet when creating user interfaces or experiences. We are talking about techniques such as filtering, wizards, pagination, thumbnails, components. Used properly, they can make our life much easier when we get stuck on a design based on a certain flow.

          • Business
          A Content Story for FOCS and Their Friends

          We know great user experience are created through branding, content, functionality and usability. What we fail to realize is that when neglecting content, the chances to have a successful digital project decrease dramatically. This is a brief story explaining you why this happens and what you can do to avoid such situations.