Ideas

We Think,
We Write

On various business, design and technology topics. And you don't have to agree with us.

    • Business
    The Grapefruit recruitment process

    Recruitment is one of the most complex processes in a company and we are treating it very seriously.

    • Technology
    #digitalthoughts — Mobile & Outdoor | Yin & Yang

    Mobile technology and the outdoors are often viewed as opposites, when in fact they are complementary. This is what can make the difference between a good campaign and a great one.

    • Business
    • Technology
    #digitalthoughts — Explore your digital underdogs

    Today a lot of digital strategies include Social Media, SEM, Email Automation, a nice website and a decent app. These channels have passed the test of time and ROI.

    • Santa's cutting edge empire

      In the beginning it was easy for Santa Claus to deliver his presents. He had a list of naughty kids, good kids, presents and the address for each child.

      • Design
      • Technology
      G" and Flinto for Mac

      Testing new apps and trying different things, not only office related, is a tradition for every Grapefruit team member. In order to keep this tradition alive, we designed a simple app and used Flinto to prototype the idea. Below you can see our full process.

      • Design
      • Technology
      A Grapefruiteer’s guide to online and offline travel apps

      You can see the summer holiday all around you…

      • Design
      • Technology
      Redefining our design internship

      We reignited our internship opportunity and tried something different. Find out how we made the mini game and discover the results.

      • Business
      Business Benefits of Digital User Experience

      In this digital age, user experience is no longer an option but a must.

      • Design
      From brief, to flow, to sketch and beyond

      In March we were invited to attend and speak at Cluj Innovation Days. We talked once again about the whole Telekom experience that we unveiled at WIAD. But that was not all. After the event we got to organize a full UX workshop for the Tech Academy initiative at ClujHub.

      • Business
      • Technology
      Writing for mobile devices.

      Writing for mobile devices. Three important aspects to take into consideration and some tips on the side.

      • Design
      Designing "Killer" Mobile Apps: a prototype story

      On October 31 – November 1st, me and Ciprian presented and mentored at Design Jam 2014: Autumn edition – a design hackathon held at the Faculty of Computer Science from Iași.

      • Business
      Our Big Bang Theory.

      Today we celebrate 15 years from our Big Bang. Grapefruit is that group of more than 100 crazy ones that worked and grew here.

      • Business
      Enterprise application that your employees will not hate. A how to story.

      The time has come. Rushy Worky, VP at a very important fictional company, decides that his company needs a custom enterprise application.

      • Design
      Building our newsletter

      It’s been a while since our monthly newsletter didn’t appear in your inbox. This is why we started to think about this issue. Changing our company’s main strategic direction (from Brand to Digital) was a challenge. After figuring out the whole digital aspect of our business we decided to bring the newsletter back to life. Below you can read the whole story from ideas to the final result.

      • Business
      What is Responsive design and how does it help your business ?

      When we discuss with our clients about web design an inevitable questions appears in the conversation: What is responsive design?

      • Business
      World IA Day 2014, Bucharest

      Let’s talk about information architecture and digital content on February 15, 2014

      • Design
      Design Patterns

      Solutions, Aesthetics and Common Sense.

      Design patterns represent solutions to problems we meet when creating user interfaces or experiences. We are talking about techniques such as filtering, wizards, pagination, thumbnails, components. Used properly, they can make our life much easier when we get stuck on a design based on a certain flow.

      • Business
      A Content Story for FOCS and Their Friends

      We know great user experience are created through branding, content, functionality and usability. What we fail to realize is that when neglecting content, the chances to have a successful digital project decrease dramatically. This is a brief story explaining you why this happens and what you can do to avoid such situations.