Ţuca Zbârcea & Asociaţii Successfully Reinforces Its Brand
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Ţuca Zbârcea & Asociaţii (www.tuca.ro) is among the most important law firms in Romania. As one of the main players on the legal consultancy market, Ţuca Zbârcea & Asociaţii is the only law firm in Central and Eastern Europe to be ranked in the FT Law 50 classification, issued July, 2007 by the Financial Times.
Consolidation of the brand and increase in image
Grapefruit is the branding consultancy that contributed to the reinforcement of the brand Ţuca Zbârcea & Asociaţii by devising and implementing a brand management plan, as well as designing all the visual communication materials for its brand identity.
Grapefruit’s experience with and comprehensive understanding of the brand management process played a key role in ensuring a successful collaboration with Ţuca Zbârcea & Asociaţii. Additionally, the brand management plan implemented by Grapefruit over the last two years yielded positive market results for the law firm.
Brand Attachment
The Ţuca Zbârcea & Asociaţii brand was successfully assimilated within and outside the organization. The solutions proposed by Grapefruit were efficient due to a rewarding and flexible relation with the client, as well as a deep understanding of his particular needs.
An important acknowledgment of the brand came as Ţuca Zbârcea & Asociaţii was the only law firm in Central and Eastern Europe to be ranked in the FT Law 50. The study covered the most prominent European law firms, such as Linklaters, Allen & Overy or CMS Cameron McKenna, lawyers in the UK’s public sector and US law firms operating in Europe.
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