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The Cayenne Group
Corporate identity
The customer
In 2002, Telegroup Caribbean, one of the most dynamic providers of telecommunication services in Central America, decided to set up a subsidiary company which would provide integrated Internet communication services. The new company - The Cayenne Group – would give its customers the chance of a unique, concise approach to the concept of e-business by combining data service providing with proficiency in online business consultancy.
The challenge
The challenge that The Cayenne Group was facing was acquiring market popularity and credibility when the only guarantor of the quality of its services was the parent company. In order to overcome these drawbacks and promote its competitive business offers - such as integrated services, guaranteed quality, a sound partner network, flexibility regarding small and medium enterprises -, the customer asked Grapefruit to create a new corporate identity, as well as a series of other applications, as part of the new brand launch campaign on the Caribbean market.
The solution
The newly-designed logo and colour scheme suggest connectivity, as well as efficiency, and add specific regional connotations that match the name of the company: Cayenne is the name of a variety of chilly pepper which is very popular in the Caribbean cuisine. The Cayenne logo implies both the nodes of a communication network and the familiar image of chilly peppers hung up on a piece of string to dry.
Among the image implementations designed and produced for Cayenne, Grapefruit delivered a complete personalised stationary set, interfaces for a series of online software applications, and the layout for the launch of a media campaign.
Following the same features of the Cayenne corporate image, Grapefruit also designed the layout of two services provided by The Cayenne Group - Cayenne Fusion - a web content management system -, and Cayenne Antivirus - a data security solution.
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