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Siveco
Printed materials
The customer
SIVECO Romania was set up in 1991 and is currently one of the biggest providers of ERP, eLearning, eHealth, eBusiness, and eGovernment solutions, as well as fully customised software projects, in the country. SIVECO Romania is an important member of the international group SIVECO, and has more than 1,800 customers in over 35 countries.
The challenge
The brand audit pointed out a severe lack of consistency with regard to the printed advertising materials, as well as a reduced quality of the initial design. These drawbacks were obvious to the majority of the target audience and were impeding severely on SIVECO Romania's constant attempt to target the extremely competitive international market.
The solution
Grapefruit created a unique and consistent design style to be observed in the production of all printed advertising materials based on primary and secondary corporate identity elements. Common decisions were reached regarding the size of the materials, the outline of the pages and text styles, then the design of over 30 printed materials was rethought and implemented. The high quality of their design and publication became the standard that was gradually reached by the other company printed materials.
The new identity was consistently used in the new corporate presentation - whose production was supervised by Grapefruit -, various case studies and the sales brochures related to the components of the SIVECO Applications integrated system. The resulting materials were published in English, French, German and Russian and they visibly shared visual and textual messages owed to a single consolidated vision.
- Download case study
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