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Fresh Prigat by Grapefruit
Packaging design
Prigat is one of the most popular non-carbonated soft drinks in Romania. Given the dynamics of the Romanian soft drink market, Prigat wished to align its package design with the premium positioning of the brand. The ensuing rebranding process was meant to refresh the brand’s visual identity-together with designing a new packaging for its product range.
Fresh new look
Grasping the strategic role of a new brand identity for Prigat, Grapefruit refreshed its visual style and created the new package design for its entire product range, destined for the Romanian and Moldovan markets.
Consequently, Grapefruit updated the brand’s visual identity by adding an extra colour and changing the fonts. The new product packaging features energetic people, caught in full motion. Its purpose is to emphasize the main association made with Prigat, that of natural energy for everyday activities. Additionally, the white background offers a distinctive natural feel to the brand and supports the premium positioning of the brand.
In the long run
The new brand identity created by Grapefruit fits relevantly with the client’s marketing strategy. Grapefruit’s design differentiates the product and successfully conveys Prigat’s values of natural energy, liveliness and vitality for daily activities.
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- Fresh Prigat by Grapefruit