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OTPBank.ro
Total Experience in Step with Brand’s Development
OTP Bank is the top financial group in Hungary and among the main financial companies in Central and Eastern Europe. The group’s operating branches in Romania are OTP Bank Romania and OTP Garancia Asigurari.
Brand Development Entails New Online Approach
Due to recent year expansion in the region-marked by the takeover of RoBank in Romania-OTP Bank Group initiated a complete rebranding process that aligned all its branches and companies with the group’s standards. Consequently, the online medium became a significant electronic retail channel that sustained sales, in addition to providing information on the company and its products.
Website Portfolio and Total Experience
At first, www.otpbank.ro was designed to support the alignment of the bank’s products with those of the group. At that time, we focused on the implementation of a content management platform that allowed for easy maintenance and support of all ensuing promotional campaigns.
During a later stage, the site was redesigned and launched again in May 2007. This time, we aligned the site with the new brand identity of OTP Bank Group and further added tools for client analysis and assessment of the banking products. In addition to www.otpbank.ro, Grapefruit also developed the site for the group’s new company, OTP Garancia Asigurari. The entire website portfolio is focused on making the visitors’ experience as easy and relevant as possible.
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- www.otpbank.ro
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- Total Experience in Step with Brand’s Development