Integrine

Verbal Identity

Client

HTP Medical is a Romanian company that offers solution integration services in the sanitary – construction, equipment, financial and management consulting for hospitals and other medical institutions.

Challenge

HTP Medical contacted Grapefruit for consulting services regarding a rebranding process because the company was often seen solely as a medical equipment supplier.

Solution

The new brand name created by Grapefruit—Integrine—is a direct hint at the service integration that differentiates the company in the eyes of its customers. To health professionals, the name also has a metaphorical meaning, since the integrins are a class of proteins that ensure the structural cohesion and integrity of the living cell.

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Verbal Identity
Other Integrine projects
Rebranding
Visual identity
Corporate brochure
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Antibiotice
  • Bd. Poitiers nr.16, Iaşi 700671, România
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  • Tel/Fax +40 (332) 403432, 403433
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  • Bd. Dacia, nr. 15, Sector 1, 010402, Bucureşti, România
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  • Tel/Fax +40 (332) 403435, 403433