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Verbal Identity
Client
HTP Medical is a Romanian company that offers solution integration services in the sanitary – construction, equipment, financial and management consulting for hospitals and other medical institutions.
Challenge
HTP Medical contacted Grapefruit for consulting services regarding a rebranding process because the company was often seen solely as a medical equipment supplier.
Solution
The new brand name created by Grapefruit—Integrine—is a direct hint at the service integration that differentiates the company in the eyes of its customers. To health professionals, the name also has a metaphorical meaning, since the integrins are a class of proteins that ensure the structural cohesion and integrity of the living cell.
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- Verbal Identity
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