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Integrine
Visual identity
Client
HTP Medical is a Romanian company that offers solution integration services in the sanitary – construction, equipment, financial and management consulting for hospitals and other medical institutions.
Challenge
HTP Medical contacted Grapefruit for consulting services regarding a rebranding process because the company was often seen solely as a medical equipment supplier.
Solution
The graphic signature created by Grapefruit is part of the Integrine visual identity, being the main differentiating element.
Consisting of a visual group based on an abstract symbol resembling a wheel in motion or a sphere made of combined elements, and a logotype written in a personalized font, the main graphic signature hints at the company’s uniqueness, guaranteed by the integrated services it offers its clients.
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- Visual Identity
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