Euro Ed
Corporate identity
The customer
EuroEd is a non-governmental, non-profit organisation set up in 1992 with help from the British Council and the Soros foundation.
EuroEd has soon become one of the main Romanian partners of the two international organisations, and has become increasingly competent in the field of language teaching.
The challenge
Right from the start, the path chosen by EuroEd has always aimed towards quality. It has always raised standards and has become involved in new education-related areas.
It set up a kindergarten and a school, the foreign language courses it offered got more and more diverse, and a series of education-related projects were undertaken which were impressive both in terms of their scale, but also of their participants - European partners with sound expertise in linguistics and European language teaching.
At that point in its development, the managers of EuroEd became aware of the need for an identity which would promote the values and features of the organisation and would convey to everyone the dynamic energy and pro-European drive on which EuroEd is founded.
The solution
The new corporate identity embodies the constant evolution of the organisation and its services, projecting the image of a flexible institution which uses the experience it acquires while managing its own projects in order to deliver high-quality consultancy services related to the development of successful European educational projects.
It is for the first time in its history that EuroEd uses a slogan, which is “Ad astra per valorem”.
The new EuroEd logo designed by Grapefruit stands out from those of other Romanian NGO's, which overuse the same limited range of European symbols.
At the same time, it combines creatively the entire range of values specific to EuroEd: cultural - represented by the book -, educational and evolutive - the two E's -, idealistic - the butterfly -, together with the idea of receptivity - the window.
Part of the implementation of the new identity was the design and production of personalised stationary, as well as of a wide range of support materials (reports, brochures), extensively used in both internal and external communication.
Moreover, Grapefruit redesigned the materials that would also feature on the company vehicles so that they are consistent with the new identity.
Because a significant amount of advertising materials were being developed in-house by the customer, because most of the employees were involved in advertising for the institution and, finally, because they were not very familiar with the field of design, Grapefruit also drew identity guidelines to be disseminated within EuroEd.
These guidelines were written in plain language and presented the various identity rules and elements, so that they would be easily understood by individuals without any experience in design or marketing.
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