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Connex
Connex.ro Website Design
The customer
Connex (Mobifon SA) is the biggest mobile operator in Romania, having more than 4 million customers. At the same time, it is also one of the fastest-growing companies in the country.
The challenge
Although one of the most popular and dynamic brands in Romania, appealing to the young and adult alike, its online presence was negligible in 2001. The main reason for this was that Connex had an average website which was not able to promote the brand spirit and personality.
In the autumn of 2001, 4 years after its launch, the brand identity - together with the brand platform - received a significant make-over. At that point Connex became aware of the need for an effective website which would promote the brand values and promise, provide detailed information about products and services, and allow a more advanced form of interaction with its customers. At the same time, another issue to be addressed was the need for the entire website content to be managed and updated with minimum effort by users without much experience in web design.
The solution
Grapefruit was selected to design and implement the new www.connex.ro website following the success of the myX portal - whose interface had also been designed by Grapefruit.
The first step was to assess the communication and interaction needs of the customer, together with the large volume of information that would be published on the website. Grapefruit then defined the information architecture both at the level of website structure and of the way in which the information blocks would be positioned on the pages, anticipating and emphasising the potential users' behaviour and expectations.
A new website graphical user interface was designed using the new brand colour scheme (which was based on two shades of green) and other visual elements - such as photographs - specific to the new advertising campaign. Grapefruit created the large majority of the online applications present on the new website, too, such as the customer support application, the one that helps users choose the right contract, as well as the content management system. Furthermore, Grapefruit designed and implemented the online help for each one of these applications and integrated all the information.
The new website was launched in December, 2001. When entering it, the user finds him/herself emerged in a unique, manifold experience: visual - as the new website is more user-friendly, and browsing it is much more intuitive; informational - the content of the website is structured primarily according to the user's needs; and technical – increased loading speeds and access to the navigation menu before the page is loaded.
The results
The media recognised shortly after the launch of the new website that www.connex.ro was undoubtedly one of the best Romanian corporate websites. In 2003, the Connex website won the ‘Standard of Excellence’ award at WebAward, an international contest organised by the USA-based Web Marketing Association.
- Visit
- www.connex.ro
- Download case study
- Connex
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