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Career Soft
JustTechJobs identity
The customer
JustTechJobs.com is owned by the USA-based Career Soft. Inc. and represents a portal that aims to capitalize on a new functional paradigm of international niche marketing. Through the medium of this portal, IT jobseekers and employers alike can advertise and communicate.
The challenge
To create a corporate identity which would state clearly that the portal target audience is strictly made up of IT professionals.
The solution
The new JustTechJobs identity represents in a symbolic way the target audience by combining harmoniously the pride of belonging to a technological elite with the healthy and subtle sense of humour and self-irony specific to IT professionals. Together with the redesigned website -delivered by Grapefruit, as well -, the new brand identity is part of a rebranding process geared towards helping JustTechJobs acquire the largest market share in its field of expertise over the next few years.
- Visit
- www.justtechjobs.com
- Download case study
- Brand Identity
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