Absolut Ad

Website

The customer

AbsolutAd.com was set up in 1996 and is currently one of the biggest and best-regarded websites dedicated to the various art forms (starting with advertising, but also comprising numerous other areas) in which the famous vodka brand has been involved. The website provides an impressive database of Absolut adverts, together with various information about the brand and the product, as well as collectable items (printed adverts, posters, books, and many more).

The challenge

AbsolutAd.com wanted a lively make-over of their website interface, as well as the creation of a unique, proprietary personality and design style which would nevertheless preserve clear references to the brand that inspired it.

The solution

Grapefruit created the new look of AbsolutAd.com cas part of a complex pro-bono project which includes long-term support and maintenance of the website. The new corporate website is based on a simple, yet refined, design concept, which, by means of effective visual elements, emphasises successfully the essence of the underlying creativity that played the important role in developing an impressive number of Absolut adverts:

‘Creativity is that simple surprise and delight of seeing familiar things in a new way.’

Last, but not least, Grapefruit also designed the new AbsolutAd.com website logo, which is based on the most famous element in the corporate identity of this brand: the well-known bottle designed by Gunnar Broman; it is the very elegance and smooth, simple shape of this bottle that define perfectly the strong Swedish roots of the Absolut brand.

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