Process
We build on proven, industry-standard processes, so our output is always good quality. But we also adapt and customize, so that the same output remains relevant and actionable, time after time.
Here’s how it should happen (and it happens): To help build and/or manage your brand, we must always know you both like the back of our hands. So we learn, then we analyze, strategize, act and measure - it is as easy, and at the same time, as complex as that. Just take a closer look at this overview of our process.
Branding process
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Research and analysis
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Collection of comprehensive details about the client, its audience, market, competition and project objectives
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Audit of internal and external communication
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Primary research, intenal and external: interviews, polls and questionnaires for the main stakeholder groups
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Contracting and/or analysis of competitive, consumer and business research
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Audit of existing brand and marketing strategies
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Strategy and creation
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Development of value proposition, brand architecture and brand platform
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Development of brand communication strategy (channels, key messages, communication style, planning and briefing)
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Creation or update of basic identity elements, verbal and visual; development of visual style and testing of said identity elements
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Creation or update of communication materials and other identity applications.
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Implementation, standards and evaluation
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Production preparation and supervision
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Development of web presence (site, campaigns)
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Supervision of advertising, public relations and/or direct marketing campaigns
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Development of brand manual and related personnel training
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Identification of performance paramenters and success criteria for the brand
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Development of performance assessment procedures, planning and application of such procedures.
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Interactive process
Our approach to interactive projects is based on a similar philosophy.
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Research and analysis
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Collection of comprehensive details about the client, its audience, market, competition and project objectives
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Audit of interactive communication
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Contracting and/or analysis of competitive, consumer and business research
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Establishing user scenarios
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Strategy, creation and development
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Communication objectives
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Technical specifications
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Information architecture
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Interface development
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Prototyping
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Application of brand identity
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Workframe
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Management systems (optional)
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Testing and optimization
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Implementation, standards and evaluation
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Integration of content, design and functionality
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Deployment to final location
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Testing, revision and acceptance
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Technical user documentation
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Communication standards and guidelines
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Launch and launch supervision
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Technical and usage post-launch performance assessment
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