Capabilities
Grapefruit delivers a range of specialist services in both branding and interactive media.
Our branding services serve key client needs spread across all stages of modern brand building and management, from identification to the creation of brand meaning.
Grapefruit’s branding services range is constantly updated through ongoing cooperation with both practitioner and academic authorities in the field.
Branding services
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Strategy
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Identity / Brand auditing
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Brand strategy development
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Communication strategy
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Verbal identity
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Corporate / Brand names
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Nomenclature systems
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Slogans / Taglines and descriptors
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Visual identity
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Basic
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Applications
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Stationery, signage & livery
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Print design (corporate literature, marketing literature, advertising, POSM, promotions, direct marketing)
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Package design
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Brand management
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Brand manuals (Guidelines and standards)
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Implementation and management (production, training, deployment)
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Pitch consulting
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Account integration and supervision
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Our interactive media services rely on both our IT and branding competences. We bridge the two areas through our knowledge of information architecture and usability.
Interactive media services
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Design
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Application interface design (structure, layout and graphic design)
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Information architecture and usability
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CD/DVD and infokiosk-based materials
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Online advertising campaigns
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Development
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Planning and documentation
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Application development
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E-commerce and third party service integration
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Online branding
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Online brand communication auditing and guidelines
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Online branding plans
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Online community building
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Interactive communications management
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Interactive communications auditing
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Implementation and management (production, training, development)
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Pitch consulting
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Account integration and supervision
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